SaaS Marketing Blog
The Modern Marketer
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Sloth - The 7 Deadly Sins of SaaS Marketing (7 of 7)
Sin number seven is sloth. It’s easy to market to prospects, it’s hard to market to highly targeted segments. If you’ve noticed the customer-first trend in SaaS marketing, we’ve done our job.
Greed - The 7 Deadly Sins of SaaS Marketing (6 of 7)
When you are pricing your services, you need to think about the potential growth of your business. Are you making enough revenue to remain at your current size, maintaining the same features with little product development?
Lust - The 7 Deadly Sins of SaaS Marketing (5 of 7)
Some of your potential buyers just aren’t going to be the right fit. That’s okay! It’s a positive because you can then further hone in on the niches and groups of buyers that will choose your business and buy your product.
Neglect - The 7 Deadly Sins of SaaS Marketing (4 of 7)
Winning companies focus on metrics across every stage of the buyer’s journey not just on consideration and purchase.
Anger - The 7 Deadly Sins of SaaS Marketing (3 of 7)
Users are bound to complain, even about small issues. Appreciate them for it and leverage them for opportunities for improvement based on their feedback. Build mechanisms to listen to them and respond to their needs.
Gluttony - The 7 Deadly Sins of SaaS Marketing (2 of 7)
Freemium is kind of like the restaurant with the complimentary bread basket or salad bar–when customers fill up on the free stuff, they’re likely to spend less on appetizers, dessert, or even their main course.
The Basics of Audience Segmentation
If you’re marketing to multiple demographics, audience segmentation ensures you craft a message to each demographic. Here’s some basic knowledge.
What Is a Good Lead Conversion Rate for a Landing Page in 2020?
Trying to figure out what a good lead conversion rate is can get confusing. Read on to learn more about what good rates are and how to improve your landing page to increase your conversion rates.
10 B2B Lead Generation Strategies to Use in 2020
Creating a powerful lead generation campaign is essential in 2020. Which strategies should you use? Here are 10 B2B lead generation strategies for 2020.
Pride - The 7 Deadly Sins of SaaS Marketing (1 of 7)
Let’s be honest, you’re not as good as you think you are. Your landing pages, your user experience, your onboarding process – all of it stinks today, compared to how good it could be and will be tomorrow if you focus on improving it.
Start your journey
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